In our line of work (no different than yours) the space is crowded. HOW we work is the difference.
This isn’t our WHY and this isn’t simply WHAT we do. It is HOW we do it. Yes, we believe you have to have your WHY and you really should know WHAT you do too.
When we begin a relationship with a client, we work to understand their business. Whether it is their successes and challenges, their hopes and ambitions, their wants and needs, or something else altogether; we are beginning a journey. On this journey, we work to understand both where our client wants to go and why they want to get there.
Through this exploration, we are able to define the project and its meaning to the business. In some cases, our clients are racing toward trophies and successes, while in others they are fighting off challenges and navigating through fears.
Our services include sales training and consulting, but our value comes in helping select the service that is right for their business, their goals, and their challenges. Often time what our customers want is different from what they actually need to achieve their goal.